My goal is to help people understand complex systems. I present information as simply and intuitively as possible, employing empathetic strategies to create commonsense solutions. I am a Seattle-based UX designer and artist with extensive experience in business analysis, research & development, analytics, and operations.
Most Recent Work
Project: A full-stack business development contract, this six month project involved helping to develop the business concept, conducting industry research, creating user personas, use cases, user flows, site maps, and then actually designing the product prototype from the ground up. Next, I created the three-year interactive business model for how the product would function on the ground from an operational standpoint. This included designing pitch decks and supporting documents for the founders. So I helped create the product from scratch and figured out how to position it for success in detail.
Project: This was an entirely research-based assignment in which I wrote white papers for a cannabis tranche looking to launch in California. This included market research, company research, founder profiles, determining key performance indicators, and creating a competitive analysis. Bloomberg currently estimates that the US market in cannabis will go from $7.1B currently to $21.1B within three years, which is staggering growth for any industry, especially considering that cannabis is still illegal on a federal level.
Steven Brischetto, Employment and Civil Rights Attorneys
Project: Seeing the simple redesign I did for Taylor & Tapper (see below), Steven Brischetto reached out to me for a quick refresh of their website. The entire project from concept to implementation took about two weeks.
A top-to-bottom solo redesign of an aging site for a law firm in Oregon, rethinking IA and distilling user research to craft focused conversion.
An Agile team sprint to create a retro social networking game that addresses readiness for a catastrophic earthquake in Seattle.
My first solo student project to redesign the site map and wireframes of a retail site for a local home decor business in Capitol Hill.
Business Analysis Projects
A full financial redesign of a young business model looking for early round investment, including full pitch-deck for potential investors.
My first financial modeling exercise for a startup moving app in New York, which subscribed A and B rounds of $22 million from a Canadian fund.
Designing, building, testing, and deploying automated rental car kiosks, including hardware, UI, and new API to communicate with fleet management software.
An online exhibition that generated 315 original works by artists from 159 cities in 42 countries and culminated in reviews by the New York Times and publications around the world.
In 2010, I co-founded a collaborative, interdisciplinary arts non-profit in New York, which funded large-scale performances and publications by hundreds of artists.
I have composed scores for ballet, toured the country in rowdy bands, and played violin in classical ensembles.